Hello, here is a quick rundown about PREORDER.
You may have noticed that more and more small (and bigger!) brands are using PREORDER as a buying option.
Preorder allows small brands to find out which of the new designs in their collection will be the best sellers and which ones they should order more of to meet demand. It also helps spread the cashflow and keep the production running smoothly.
Preorder is also really useful for rewarding true 'brand fans', those customers and potential customers who sign up to email lists and really want to know more and support the brand, by offering these people early access to preorder we can serve them well so they have the opportunity to have first pick of limited edition collections, new releases and sale items.
Preorder however does mean that you will have to wait a little longer to receive your order, usually production takes 6 weeks then transit/delivery, but as small labels such as Moozle find ways of surviving and competing against the big multi national brands PREORDER looks set to be a part of the new norm.
Preorders for the new limited edition Moozle Bedding Bundles are now open.
Email subscribers received early access notification and a discount code which was also shared with our Instagram followers to use when they place a preorder, our way of saying "thank you for waiting".
You can sign up to the mailing list here.